Hi there, I'm Alex Obreja
I design and build digital experiences, bringing together thoughtful UI/UX, clean front-end development, and a genuine love for the details that make products feel right.
A little about me
I’m a digital UI/UX designer and front-end engineer based in Italy, with over a decade of experience working across design and development. I’ve had the chance to work on a wide range of digital products and build a solid track record along the way. I enjoy moving between the visual and technical sides of a project, figuring out how things should look, feel, and work together.
Visual Design
I care about the details that make a digital experience feel right: Strong visual systems, thoughtful typography, design systems, clear hierarchy, and a distinct sense of character.
User Experience
Good design should feel effortless. I focus on understanding users, simplifying interactions, and creating intuitive experiences that guide people naturally from one step to the next.
Code Efficiency
Design and development work best when they speak the same language. I write clean, efficient, maintainable code that brings ideas to life without compromising performance or flexibility.
Some of my works
DART Studios
UI/UX Engineering | Art Direction | Branding & Identity | Design Systems & Guidelines
DART Studios (that’s us!) is a forward thinking European Design & Development agency of creative thinkers and digital enthusiasts, unied across Europe by a passion for innovative design and digital experiences. With decades of experience under our belts in branding, design, and digital development across different industries.
GATX / GRE
UI/UX Engineering | Research | Art Direction | Design Systems & Guidelines
GATX is the leading global provider of railcar leasing and service to customers throughout North America, Europe, and India. They own, lease, and manage a global fleet of tank containers; they also own one of the largest aircraft spare engine leasing portfolios in the world.
Tupperware
UI/UX Engineering | Branding & Identity | Art Direction | User Flows & Interactions
Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home.
Ottakringer
UI/UX Engineering | Visuals & Art Direction | Interaction Design | Usability Testing
Ottakringer is the last large brewery remaining in Vienna, Austria, and is located in Ottakring, the 16th district of Vienna. It's distinctive taste and flavor makes it recognizable in Sweden, Italy, Denmark, Norway, the US, Canada, and South Korea.
RedBull One Extraordinary Year
Art Direction | Visual Design | Motion Graphics | Iconography & Illustrations
The challenges of 2020 didn’t stop some of the world’s best athletes from reaching their dreams in 2021. A movie about the inspiring journeys of six sports men and women in their determination to win gold.
Awards & Involvements
